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Starbucks announces plans to employ 2,500 refugees in Europe
Locations in England, France, Germany, Austria, Switzerland, Spain, Portugal, and the Netherlands are currently recruiting refugee employees.
The move is especially meaningful because Starbucks announced its plans on World Refugee Day (June 20th). Despite the company's sales taking a hit, Starbucks remains committed to helping refugees worldwide even if it means they lose some business as a result.
According to analysts at Credit Suisse, the decision may have had a negative short-term impact and cause "a sudden drop in brand sentiment."
In a span of six months after announcing their commitment to help refugees, Starbucks has already made significant strides to hire 6,000 refugee workers.
Photo credit: Starbucks UK Facebook page
