The new rainbow signage will stay for one week at selected stores in central London.
Costa Coffee celebrates diversity with the LGBT+ community and joins the London Pride 2017 party by replacing its iconic red signage with new rainbow branding across a number of central London stores.
The coffee chain is a founding partner in GLOW (Gay Lesbian Out at Whitbread), which provides a supportive network for the companies’ LGBT+ community and their straight allies.
John Kerslake, Costa’s UK & Ireland Operations Director and co-founder of Costa GLOW said, “We’re thrilled to celebrate Pride London this month and our rainbow re-branding demonstrates our on-going commitment to supporting our teams to be proud of who they are. It was a fantastic atmosphere in central London on Saturday and our store teams had a lot of fun serving up smiles and great coffee in equal measures to everyone who was part of the Parade.”
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