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DESIGN | Staff Reporter, UK
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KFC launches new look for city centre restaurants

The chicken chain introduced a new design for city centre restaurants; following the opening of its new restaurant on Newcastle's Northumberland Street.

The new restaurant design, which is the smallest yet for KFC, has been specifically designed to fit into the tighter spaces more commonly available in busier locations. Despite their reduced size, the new restaurants feature a fully functional kitchen offering customers the brand's Original Recipe KFC menu items as well as a comfortable space to dine in.

Jade Swaby, Creative Design Manager at KFC UK and Ireland, said: “This latest restaurant look was created especially for city centre locations and reflects KFC’s updated look and feel. The emphasis in these restaurants is more on lunchtime and takeaway trade so customers will notice that its more compact than our drive-thru restaurants. The smaller design does not compromise on style and customers can enjoy high quality fittings such as copper lighting, quirky artwork and wire-mesh model chickens.”

The new styled restaurant will feature a contemporary, friendly and informal atmosphere experienced in other KFC restaurants, as well as bar stool seating, a new material pallet, brand new artwork and wire-mesh chicken installations perched in the lobby.

The restaurants will also feature new “hook-on” menu boards, located near the entrance, to inspire customers to make their selections before arriving at the counter.

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