, UK

Pizza Hut Restaurants launches first playable pizza box DJ remixer

It will enable users to trigger vocals and beats across 12 buttons without any DJ knowledge.

The remixer will sync to a user’s smartphone via Bluetooth and the Novalia app. It works by sensing the electric field of the human body through the use of conductive inks printed into a circuit board. The technology behind this is able to sense taps and long presses, allowing music and pizza fans to mix and drop beats.

Pizza Hut Restaurants’ head of communications Gareth Hopley said, “We’re constantly experimenting with our collection boxes and looking at ways to create something new, unique and exciting for our diners to have some fun with.

“We know our playable pizza box DJ decks were a big hit with our guests last year, and wanted to look at ways to build our DJ range for 2017. When bringing this concept to life, we took inspiration from our VIP card holders – Stormzy, Wiley and Ashley James. They are all such big fans of the launchpad trend, so we’re hoping our pizza box versions will be just as big a hit with our customers too.”

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!