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Starbucks appoints new creative account in EMEA region
Iris' first work for the coffee brand will launch next year and run across 41 markets.
“We are excited to begin our work with Iris,” said Maria Sebastian, senior vice president, brand for Starbucks Europe, Middle East and Africa.
“[It is] a best in class creative agency who demonstrated during this process the opportunity we have to celebrate our coffee leadership, community values, and tell our brand story, across such a fantastically diverse region.”
According to The Drum, this is the first time that Starbucks has consolidated its creative duties for EMEA into a single agency. 72andSunny handles the brand's global advertising, but remains unaffected by the appointment of Iris.
