How Subway Are Getting Behind Public Health England 'One You' Campaign
It will highlight the extensive range of breakfast and lunch options which meet the guidelines for nutritional traffic lights.
The brand has announced support of the easy ‘rule of thumb’ 400-600-600 ‘One You’ campaign of Public Health England. Subway has partnered with Public Health England to highlight the extensive range of breakfast and lunch options which meet the guidelines for green and amber nutritional traffic lights. This amounts to around 80% of the entire menu which falls under 400 calories for breakfast, or one of the Six-inch Subway Subs, salads and flatbreads which, when paired with a low or no sugar drink, amount to less than 600 calories*.
Subway UK and Ireland marketing director Sacha Clark said, “We are a category leader in offering healthier on-the-go menu choices. We knew a substantial amount of our menu was already below 600 calories, it made sense for us to support the One You campaign. It’s really important that customers know they have a choice and where to look when their want to make healthier meal choices. Our menu includes an extensive range of Six-inch Subs, salads and flatbreads, all fitting into the recommended daily calorie intake. At Subway® customers have a lot of choice, including breads like our 9-grain wheat bread that’s high in fibre and salads that guarantee you get two of your 5-a-day. This is something we know very few high street operators can offer customers.”
PHE chief nutritionist Dr Alison Tedstone said, “It’s clear that excess calories are driving weight gain for many. Busy lives and too much food mean we’re often eating more food than we realise – especially when we’re grabbing food out and about. This can have a significant impact on our waistlines and our health.
“The 400-600-600 tip can help people make healthier choices when eating and drinking on the go. It’s encouraging to see major high street companies promoting lower calorie options and we hope more will follow suit.”
