The brand believes its guests are committed to help and make informed decisions without the need for taxation at this point.
PAUL UK CEO Jean-Michel Orieux said, “We strongly believe our customers are committed to helping the environment and therefore able to make their own informed decisions without the need for taxation at this point. Our philosophy is to provide positive incentives rather than to tax them. We reward our customers with a 25p discount for bringing their own cup, as well as offering our own branded reusable cups in-store in a bid to reduce plastic usage and make a positive environmental change. We are confident these steps are making a significant difference.”
PAUL has 34 sites across London and three outside the capital.
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