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FOOD SERVICES | Staff Reporter, UK
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Sainsbury's collaborates with Zizzi in pizza counter trial

Sainsbury’s Balham store will serve up Zizzi’s freshly-made, hot pizzas to go.

The move is part of Sainsbury’s commitment to offer customers a differentiated choice of quality food for every occasion and follows the introduction of Sushi Gourmet counters, Patisserie Valerie products and a Crussh counter to its stores over the last year.

The Balham store will be the first to offer shoppers the Italian brand’s pizzas to takeaway from the 7th of December. The counter will offer a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options and topping customisation, alongside garlic breads. They will also feature a “Pizza of the Month” special.

Sainsbury’s customers will be able to order the premium pizzas either in store or via Click & Collect on the Zizzi website. Zizzi's pizza from the Sainsbury’s Balham store will also be available to Deliveroo users via the Deliveroo platform.

Sainsbury’s director of fresh food, Adrian Cook, said, “We’re committed to offering our customers an even greater choice of delicious, high-quality food in our stores and, by working with some of the best high street food brands such as Zizzi, we’re attracting new shoppers. We think customers will love the convenience of being able to pick up their ready to eat, restaurant-quality pizza alongside their other favourite foods for a special meal, all under one roof.”

CEO of Zizzi, Steve Holmes said, “We are extremely excited about our new partnership with Sainsbury’s. Changing consumer lifestyles have created opportunities within casual dining and we have seen delivery sales grow rapidly behind the increased demand for restaurant quality food enjoyed at home. Offering our signature Rustica Pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat”. 

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