, UK

Subway set to be the lead sponsor of the NFL in the UK and Ireland

The sandwich brand has secured a new partnership with the NFL London Games for three years.

The National Football League continues its London Games series in 2017 by staging four regular-season matchups on September 24 with Baltimore Ravens at Jacksonville Jaguars; October 1 with New Orleans Saints at Miami Dolphins; October 22 with Arizona Cardinals at Los Angeles Rams (Twickenham, 6:00 pm); and October 29 with Minnesota Vikings at Cleveland Browns (Twickenham, 1:30 pm).

A day-long festival of American football, Summer Bowl, will be staged at the King’s House Sports Ground on Wednesday July 12, with approximately 1,000 children between the ages of 8-11 attending to participate in a ‘flag’ (non-contact) football tournament or to learn about the sport in a series of other activities.

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