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FRANCHISING | Staff Reporter, UK

Nespresso opens new boutiques

New boutiques are opening in Newcastle, Glasgow and Reading.

Nespresso has today announced plans to open three new boutiques, expanding to key regional cities including Newcastle, Glasgow and Reading.

Francisco Nogueira, Managing Director Nespresso UK & Ireland, commented: “We’re excited to be growing our retail network to more Nespresso customers across the UK. We’ve seen great success and popularity with the eight openings in our boutique portfolio last year. These new openings are part of our long-term ambition to ensure every British customer is no more than an hour’s drive away from a boutique. In fact one of our most frequently asked questions on social media is from our customers asking us to open a boutique in their local area. It’s great to see this demand and we have big plans for further roll-out of boutiques in new locations.’’

Newcastle, Glasgow and Reading will all see the opening of Nespresso Pop-Ups, with the pop-up in Reading converting into a large-scale Nespresso boutique at The Oracle this May.

‘‘Each Nespresso boutique concept provides an immersive and personalised experience. Customers visiting the boutiques will be given the opportunity to enjoy the full Grand Cru range, learning more about the wide-range of coffees and their origins,’’ Nogueira said.

The three boutique openings are part of further openings scheduled in 2017 for key cities across the UK & Ireland.

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