Bite Me Burger to aggressively expand this 2017
After launching its first pop-up restaurant, it is eyeing the delivery market as well.
It is planning to have 6 delivery-only sites by the end of the year, alongside three pop-up restaurants.
Bite Me Burger Co. will open long-term pop-ups within The O Bar and Freedom in Soho, and has opened its first delivery-only hub in Hanover Square in July. The brand also has plans to open in Islington and Aldgate in the coming weeks. From August 1st, the burger group will have exclusive delivery rights to Archer Street bar in the West End.
The original strategy was to open the first solo restaurant in autumn this year, but since the opening of the pop-up site in Holborn, the brand has sensed huge appetite for delivery food within the capital.
David Michaels, head of marketing at Bite Me Burger Co said, “We’d love our own site, but at the moment we can very quickly and effectively take over in iconic and central London kitchens and access a crowd we’d never be able to if we had to purchase or rent those sites ourselves. Our co-founders, Bon Appetit, have 19 catering kitchens throughout the capital and that will give us the ability to serve delivery orders across most of London within a matter of months. It’s an aggressive plan but we’re confident it’s the right financial model and it will allow us to invest in staff, development and marketing in a way that we couldn’t if we purchased a site of our own”.
The first pop-up restaurant is the creation of David Michaels, who first designed the concept in Sydney back in 2007 and is also the author of burger bible The World Is Your Burger: A Cultural History.
