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FRANCHISING | Staff Reporter, UK
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by CHLOE. marks international expansion with London opening

The first site is set to open this autumn.

The first overseas site of the US-based, plant-based, fast-casual restaurant by CHLOE. will be located at The Covent Garden. The central London-based flagship store will seat up to 70 guests, and will offer grab and go.

by CHLOE. has partnered with TGP International to bring the brand to the UK, Europe, and the Middle East with the first site set to open this autumn and an additional two sites planned. Further partners for expansion across all regions are also being explored.

The restaurant offers plant-based food which includes seasonal salads, soups, burgers, sandwiches, fresh pastas, daily-baked sweets, dairy-free ice cream, and more – all of which are made in-house daily.

The London restaurant will also debut a range of dishes exclusive to the UK audience.

Samantha Wasser, co-Founder and president of by CHLOE. said, “I am extremely excited to bring by CHLOE. to London as our first step in growing our international presence. Covent Garden’s restaurants and bustling fashion and art districts make it the perfect destination for our London flagship. London is such a diverse city with an incredibly vibrant food scene and we can’t wait to welcome a whole new collection of customers to experience the by CHLOE. brand.”

Photo credit: The New Potato

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