Brandon Rhoten has joined the company as Global Chief Marketing Officer.
Rhoten joins Papa John’s after most recently serving as Vice President of Advertising, Media and Digital/Social at Wendy’s International. Rhoten will oversee all domestic and international marketing efforts for the brand and report to Papa John’s President and Chief Operating Officer, Steve Ritchie.
“Brandon was a key contributor in Wendy’s resurgence within the QSR Hamburger category, advancing their brand positioning, creative, media, digital marketing, and now renowned social media presence,” said Steve Ritchie, President and COO of Papa John’s.
“He is a disruptor in the QSR industry, and we are excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally.”
Rhoten will be dedicated to enhancing Papa John’s advertising, digital marketing and social media efforts with a focus on quality. Additionally, Rhoten will explore new ways to amplify Papa John’s strong international growth.
Prior to Wendy’s, Rhoten served as Digital Marketing Manager at Freedom Group. He also held positions at Internationally acclaimed agency Gyro, Advantech Automation, and the Nederlander Corporation.
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