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INTERNATIONAL | Staff Reporter, UK
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McDonald's ends Olympics sponsorship deal early

The fast food chain ended its 41-year-old sponsorship of the Olympic Games three years early.

The move follows McDonald's increased effort to revitalise its core business. The Olympics deal would have run through the Tokyo Olympics in 2020, which would have cost the brand hundreds of million of dollars.

"We are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," said McDonald's Global Chief Marketing Officer Silvia Lagnado.

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