EXCLUSIVE: McDonald's Fun Ad Shows They're Serious About Coffee
The fast food chain released a TV ad that poked fun at 'hipster' coffee shops.
The McDonald's advertisement highlighted its McCafe coffee for its simplicity and great taste, putting it in contrast with coffee shops with inflated prices, strange WiFi passwords, and bizarre gimmicks when presenting their coffee.
QSR Media got in touch with the brand to talk about the new commercial.
1) Who are you trying to target with this ad?
We aren’t targeting a certain age group or demographic with this ad. We wanted to make a relatable, light-hearted observation about coffee culture at large. The McCafé 'Madness' TVC takes a wry look at coffee culture and highlights its absurdity, showing customer’s reactions to complex menus, expensive price tags, and the extravagant way in which coffee can be served. It gently pokes fun, before revealing how McDonald’s provides the perfect solution in contrast, without all that fuss. With McCafe, you get great tasting coffee, simple.
2) Where are you hoping to take market share from?
We would love to be considered a favourite among all coffee drinkers. McCafé offers great tasting coffee, that’s convenient, quick and great value.
3) What has been the reaction to the ad?
We’ve found the reaction to the ad has been incredibly positive, due to its charm and humour. As well as this, it’s gone viral across the world. People agree the great thing about this advert is that we’ve tapped into a universal truth - everyone can smile at the particular nuances that define the coffee market.
4) Will the ad be part of larger push for your McCafe brand?
This advert launches our creative proposition ‘Great tasting coffee, simple’. The TV advert is part of a wider campaign, supported by radio, press, outdoor and social.
5) Will there be any menu changes to accompany the coffee push?
McCafé offers a great range of coffee-shop essentials, providing speciality coffee which is reliable, great tasting and served with ease. We’re always looking for ways to innovate our product ranges, but we’re keen to stay true to our proposition and continue to offer great tasting coffee without the fuss.
