Starbucks taps in on cold brew
The coffee chain announced a new lineup of cold beverages that will become the foundation for a new “cold bar” of coffee and espresso products.
This new menu focused exclusively on the portfolio of cold coffee affirms the company’s ongoing investment in the category of iced beverages coming off of its nationwide launch of cold brew in 2015 in all company-owned U.S. stores. In addition to bringing handcrafted vanilla flavor to cold brew coffee, Starbucks will also debut a handcrafted Starbucks Doubleshot on Ice espresso beverage and introduce Nitro Cold Brew in select cities.
“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavor, craft and brewing innovation we will see in the next few years," said Howard Schultz, Starbucks chairman and CEO.
“The opportunity to create an entirely new cold coffee experience is limitless and our customers are already telling us that they want to meet us on this journey as cold coffee is now becoming a go-to drink.”
The expanded core cold bar menu available in participating stores in U.S. and Canada will now include:
- Cold Brew: Handcrafted to be cold from selected beans, slow steeped for 20 hours, creating a balanced and smooth Cold Brew coffee with hints of citrus and chocolate.
- Cold Brew with Vanilla Sweet Cream: Starbucks slow-steeped Cold Brew topped with a float of house-made vanilla sweet cream.
- Nitro Cold Brew: Nitro Cold Brew infuses our existing Cold Brew recipe with nitrogen to deliver a smooth and creamy sweetness. Available in major cities across the U.S. later this summer, starting with Seattle, Portland, New York, Chicago, Boston, Los Angeles and San Francisco.
- Starbucks Doubleshot on Ice: Made with the rich, full-bodied espresso chilled and mellowed with a touch of milk and lightly sweetened.
- Caramel Iced Macchiato: a combination of rich, full-bodied espresso with vanilla-flavored syrup, milk and ice, topped off with caramel drizzle for a sweet finish.
- Traditional Iced Coffee: Freshly brewed Starbucks Iced Coffee Blend served chilled and lightly sweetened over ice.
