Pret A Manger Goes Dutch
It opened its first shop in the Netherlands with the launch of Utrecht Centraal site.
Opened on the 19th of March, Pret’s menu of handmade sandwiches, salads, wraps, baguettes, toasties and sweet treats are available to enjoy alongside organic hot drinks, juices and smoothies. The menu includes locally sourced meats, brioche buns, fruits and juices, and combines Pret classics (the Posh Cheddar, Classic Super Club Sandwich, Swedish Meatball Hot Wrap and Wild Crayfish & Avocado Salad) with some new items created especially for Utrecht, such as a Smoked Salmon & Egg Sandwich and salads.
Pret partnerships director Michael Haley said, “We’re thrilled to open our first shop in the Netherlands at Utrecht Centraal, the country’s busiest train station. Our Utrecht team have
been trained in Pret shops in the UK and they are excited to welcome customers into the new shop. We’ve been working hard to source local products for the opening and we’re looking forward to introducing some Dutch ingredients to our menu for the first time."
Customers will be able to choose from a selection of complimentary tasty breakfast items and organic hot drinks between 7:30am – 9:30am.
HMSHost International CEO Walter Seib said, “We are delighted to open the first Pret A Manger shop in the Netherlands. HMSHost International is creating new food destinations by working with inspiring global brands, and introducing new food concepts to the world. Pret and HMSHost International share a similar focus on food quality, freshness and innovation. We look forward to welcoming customers to the Pret shop in Utrecht on Monday 19th March.”
As part of Pret’s commitment to help alleviate the pressures of homelessness, the shop at Utrecht Station will donate any unsold food to the ‘Salvation Army’ (Leger des Heils) in Utrecht at the end of every day. The new shop in Utrecht will also offer customers 50 cents off any Barista-prepared drinks for those who use a reusable cup to encourage customers to bring one in.
