Subway wins 2017 Sugar Reduction Award
It was recognised for its initiative to offer customers healthier menu options.
The award recognises “measures to reduce sugars in food and drink or reduce exposure to sugars through a range of innovative initiatives.”
Marketing director Sacha Clark said, “It is great to have been recognised for the work that the brand, our franchisees and our beverage partner Britvic PepsiCo have achieved in expanding the range of low and no sugar beverage options for our customers, as well as the reformulation to our core menu.”
The changes that Subway made with its drinks partner Britvic PepsiCo mean that in Great Britain, nearly 4 billion calories have been removed from the guests' diets. Per store, this means almost 2 million calories annually have been removed, and it represents an overall 30% calorie consumption reduction from drinks sold in Subway stores
In Republic of Ireland and Northern Ireland, nearly 300 million calories have been removed from Subway's customers’ diets. Per store, this means almost 1 million calories annually have been removed, and this represents an overall 15% calorie consumption reduction from drinks sold in Subway stores.
Subway stated "During 2017, based on the current nutritional profile of our bread menu, we are aiming to achieve an average 20% reduction in the sugar across our bread range – this is three years ahead of PHE targets. Individually, around 25% reduction for white bread and around 15% reduction for 9-grain wheat bread are set to be achieved."
