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NEW CONCEPTS | Staff Reporter, UK
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Costa Coffee launches new Seriously Summer concept stores

The coffee shop brand launched three new Seriously Summer stores across the UK to mark the start of summer and the launch of Costa’s new summer food and drink menu.

London, Leeds and Glasgow have been specially chosen as the three locations across the UK to be refurbished with a new tropical décor, including a full sized window, floor, wall and table vinyl’s printed with tropical prints and flamingos. Hot pink neon signs will light up the store, while brightly patterned coasters and cushions and plants will adorn the interior.

The flagship stores will have a selfie zones where customers can pose in a Miami themed setting complete with sun loungers, fake grass and flamingos. Customers could also be in with the chance of winning Seriously Summer in-store pieces if they tag their selfie with #seriouslysummerselfie.

For a stylish new look, all Costa Baristas this summer will wear t-shirts specially designed by entertainment fashion website Refinery 29 as part of an ongoing partnership.

Caroline Harris, UK&I Marketing Director at Costa said, “We wanted to give select Costa stores a complete revamp to celebrate the start of summer and create an engaging environment for customers to enjoy our new summer menu. We hope the fresh look will encourage customers to see Costa as a seriously summer destination”.

The new Seriously Summer stores are unveiled today as Costa’s Summer food and drink ranges go on sale in Costa stores across the UK. The new menu includes Costa’s news SuperDay Smoothies and Rainbow Salad Wraps.

The following three Seriously Summer designed stores will remain until June 27th:

  • 4 Great Portland Street, London, W1W 8QJ
  • 133 Briggate, Leeds, LS1 6BR
  • 205 Sauchiehall Street, Glasgow, G2 3EX

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