NEW CONCEPTS | Staff Reporter, UK

Crussh kick starts new vegetarian fit food and juice bar concept

It will launch in Holland & Barrett health food stores on 22nd August.

Located on London’s Oxford Street, the vegetarian bar will be providing a range of ‘fit food’, raw juice and smoothies, as well as a full coffee menu including turmeric lattes and Bulletproof coffee.

The store was opened earlier this year and carried the “Holland & Barrett More” branding, highlighting its extended offering.

Crussh CEO Shane Kavanagh said, “We are delighted to open a Crussh Fit Food & Juice Bar in Holland & Barrett in the heart of London. With health and wellbeing at the core of both businesses, there is a natural synergy between the two brands.”

Holland & Barrett’s Head Of Food Ian Mackie said, “Healthy food to go is a growth area for us across the entire business. When you combine this demand with a high footfall area like Oxford Street and great products like Crussh’s, we’re very confident we have a winning formula that customers will love.”

The store will feature the majority of its current core products: juices, smoothies, boosters, coffee & hot drinks range, and fridge range which includes salads, health pots, wraps, breakfast items, dessert pots, and energy balls. All products are vegetarian or vegan.

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