NEW CONCEPTS | Staff Reporter, UK

Harry Ramsden’s unveils new concept

The brand is set to unveil a new format that has been designed to extend into the traditional British pubs.

Harry Ramsden’s brand extension will feature an updated interior design, set to create an ambiance ideally suited to the licensed trade environment, appealing to pubs’ more traditional customer base whilst providing a welcoming and inviting atmosphere for families.

Joe Teixeira, CEO of Harry Ramsden’s said, “The classic Harry Ramsden’s model is perfectly suited to the outlets we currently operate. We are, however, taking advantage of our entrance into a new market and believe this presents the perfect opportunity to evolve the brand and further extend the modern day face of Harry’s to a new generation of customers.”

The brand’s first venture into the licensed trade arena will be Harry Ramsden’s at the Wingerworth, the much admired pub and kitchen located in Chesterfield, which opens to the public on 15 March 2016.

This latest opening comes as a result of its partnership with Punch and the Harry Ramsden’s team will manage all aspects of the pub and kitchen’s day to day operation. Open all day, Harry Ramsden’s at the Wingerworth will serve breakfast, lunch, afternoon tea and dinner.

Teixeira said, “As the brand grows at an ambitious but measured pace, we have an extremely experienced team in place to ensure that our goals are realised. As well as our partnership with Punch, I fully expect further opportunities within licensed trade sector to come to fruition in the very near future and so, we continue towards achieving our growth objectives, with confidence."

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