Wagamama's New Look and Breakfast Menu Launches
Exclusive breakfast and innovative seasonal menu will be offered at Great Marlborough Street.
Japanese inspired eatery wagamama have opened their doors to a new flagship restaurant on Great Marlborough Street, London. The opening marks the roll-out of new innovations including an extensive UK-wide renewal plan and a new breakfast menu. Wagamama will aim to open as many as 40 new restaurants and see over 100 refurbishments take place across the UK over the next three years.
To coincide with the opening, the team at wagamama has created a fresh new menu, including an innovative new breakfast offering.
The Great Marlborough Street restaurant will be the high street pilot for this menu – showcasing wagamama breakfasts in central London for the first time. The menu boasts authentic japanese breakfast dishes such as yasai okonomiyaki (Japanese omelette) and a British twist on Asian classics, including yaki soba noodles served with bacon and egg.
A central open kitchen will form the heart of the Great Marlborough Street restaurant and for added theatre, diners sitting at the central kitchen can watch wagamama’s chefs as they create dishes and will also be served by the chef himself. For guests who fancy a quick bite, the iconic wagamama canteen-style benches are here to stay, but for a longer dining experience breakout areas and booths have been brought in. New crockery has been exclusively designed for wagamama by family-run business, Grayshott.
Simon Cope, Global Brand Director commented: “The wagamama proposition is even more relevant today than it was 23 years ago when we started, as the appetite for pan-Asian food, speed and value continues to grow. But Kaizen, the Japanese practice of continuous improvement, is the inspiration behind our renewal project – standing still is going backwards. The opening of Great Marlborough Street marks the start of one of our biggest renewal and opening plans to date.”
