Wetherspoon Throws Down the Breakfast Gauntlet
Direct challenge to competitors in the breakfast market.
J D Wetherspoon, the pub chain, announced their 2014 results, and highlighted their intention to take on the high street QSR chains for a slice of the lucrative breakfast market, leading the way with their coffee offering.
According to research by CGA Peach, the group's breakfasts outsell those of both Pret a Manger and Caffe Nero.
Speaking of their intentions, Tim Martin, Chairman of J D Wetherspoon plc said "The company has successfully established a strong coffee and breakfast trade in recent years, selling approximately 50m Lavazza coffees and teas per annum and about 24m breakfasts... We are increasing our efforts in this area by introducing more competitive pricing... Lavazza filter coffee, with free refills, will be available at 99p or under (from Wednesday 18 March)".
