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PROMOTIONS | Staff Reporter, UK
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Bill's Restaurants relaunches app with loyalty scheme

The app features a new look, as well as a Click & Collect function.

Starting October 3, users of the app will be rewarded with a loyalty scheme, which offers customers £1 for every £15 spent via the app. Customers can use their credit at any time, or put the money they have earned in their Bank of Bill’s to use at a later date.

Regular customers will be granted VIP status once they reach £75 spend, opening up a range of VIP rewards, including a free glass of Prosecco, a choice of hot drink, a choice of breakfast side and spiced tortillas that are redeemable every visit.

To celebrate the relaunch, app users will be able to Double your Bank of Bills between the 3rd and 20th of October.

The new Click & Collect function will ensure the meal is ready on arrival.

Bill’s CEO Mark Fox said, “Our customers are extremely loyal and we wanted to thank them by offering genuine rewards that can be enjoyed every visit. As an all-day dining restaurant, we know convenience is key for our customers, so whether they’re popping in for a quick dinner before heading off to the theatre, splitting the cost between friends or ordering ahead, we hope the new app functions makes it easier and more fun than ever to dine with us.”

The free Bill’s with Benefits app can be used at any one of the 80 Bill’s restaurants nationwide.

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