Exclusive
RESEARCH | Staff Reporter, UK
view(s)

Chart of the Week: Non-deal visits in QSRs grow ahead of deal visits: NPD Group

The result from the recent NPD Group's study shows that 28% of visits to the out of home (OOH) market involve some form of deal or promotion.

This amounts to 3 billion visits a year and is worth £14.5 billion (data from the end of December 2017). Throughout 2016 and most of 2017, non-deal visits were growing ahead of deal visits, this has now changed as consumers began to suffer from discount fatigue.

Read the whole summary of the study here.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.