EXCLUSIVE: The importance of Snacking for QSRs
The NPD Group has revealed how the 3 snacking occasions (morning, PM and Late snack/drink) represent 27% of the total British QSR overall traffic. In real terms, this equates to 1.6 billion visits for the year ending September 2016. Financially, the total snacking occasion has generated over 3.7 billion pounds.
The data demonstrates that consumers spend less in snacking than in the other dayparts. The average ticket per person at a snacking occasion is £2.39, which is £1.2 less than the total daypart average in QSR. This lower average spend is due to a smaller number of items and to a lower price per item at Snacking occasions.
Londoners are a bit more into snacking than the rest of Britons. Snacking appeals more to 18-24 and 50+ year old. Women are also slightly more addicted to snacking than men.
Despite the development of snacking offers by many different operators in Quick Service Restaurants, retailers & supermarket as well as coffee chains still account for 60% of all the snacking occasions.
Cyril Lavenant, Foodservice Director UK in the NPD group commented: “Snacking was the easiest occasion to cut for savings oriented consumers during the recession. These small treat occasions have regained relevancy to consumers in the past couple of years as they felt better about their finance and about the future and because the offer is wider in the market. The new range of healthier snacking items (of food and drinks) which is arriving in the foodservice market should boost snacking both in terms of visits and price per item.”
Download the file below for the full CREST presentation by the NPD Group.
