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RESEARCH | Staff Reporter, UK
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50% of millennials consider giving up meat: itsu

The report also looks in to the dating habits of different eaters, finding 60% of Brit’s wouldn’t change their diet for a loved one.

Asian-inspired restaurant chain itsu has commissioned a study to delve in to the eating habits of the nation, looking at how food choices affect lifestyle, from dating to dining out.

According to itsu, half of millennials are considering giving up meat, compared to just 22% of over 55s. However, the survey goes onto reveal that just 15% of millennials care about what celebrities are eating, and more than a third (34%) find celebrity vegans ‘too outspoken’ and ‘off putting’.

The study also looked in to how food affects our dating habits, naming vegans as the fussiest lovers; 70% wouldn’t date a meat-eater, but more surprisingly, half (50%) wouldn’t
even date a fellow vegan. In the battle of the sexes, more than a third (40%) of women have considered giving up meat entirely, compared to only 28% of men.

More than three quarters (83%) of Brit’s don’t feel guilty eating meat in front of a vegan friend. Similarly, 60% wouldn’t change our diet for a loved one.

The survey comes as itsu launch a new hot food menu across stores nationwide to celebrate National Vegan Day. The new menu has 12 items in total.

Will Da Silva, Senior Food Development Manager at itsu said, “We were surprised to see how much of an impact dietary requirements have on Britain’s dating game; with so many vegans saying they wouldn’t date a meat-eater, it only reinforces how much food really does mean to the nation.

“It’s a shame that so many veggies are still struggling to find restaurants that cater to their dietary requirements; at itsu we’ve just added 5 new vegan options to our Hot Food menu in order to widen our meat-free offering even further. Our restaurants can make the perfect day-date spot for vegans looking for good food, and their perfect match too!”

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