Online delivery appeals more to Brits than eating out, says research
Almost two-thirds look at online delivery services first when ordering takeout food.
As the online delivery giants, Deliveroo, Just Eat and Uber Eats continue to transform the restaurant sector, over two-fifths of consumers eat out less often, according to a new research by Nectar, UK’s loyalty scheme.
Nectar’s research found that almost two-thirds of consumers look first to these online delivery services when ordering takeout food, compared with just 16% who search on a restaurant’s own website and 16% who use a search engine.
While consumers are discovering new restaurants through online platforms, nearly half say that they would rather order takeout than visit these establishments in person. It was also noted that when people do choose to eat out, 65% do so for the experience, placing newfound pressure on restaurants to focus on providing the best ambience, service and an environment that is reflective of their brand.
“The likes of Deliveroo and Uber Eats are clearly having an impact on dining habits. While working with online platforms can be a valuable means of income generation for restaurant brands, the threat to dine-in establishments is clear as consumer habits shift,” said James Moir, managing director of Nectar.
“Ultimately, diners now have more choice, so restaurants need to respond. They will be even more keenly judged on value, quality and service. With so much data from online and in-restaurant purchases now at their fingertips, restaurants can know their customers better than ever before. This means using that data to create a tailored online experience, complemented by a quality restaurant environment offering the value and experience diners want,” he added.
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