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RESEARCH | Staff Reporter, UK
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Trends for 2018 and beyond: Waitrose

The prediction includes Indian street food, Japanese 'dude food, and plant proteins.

According to The Waitrose Food and Drink Report 2017-18, the Indian street food trend is about smoked, grilled or seared delicacies, such as scallops in pickled ginger. Food trucks selling puris stuffed with zingy vegetables and drizzled in chutney could become a common sight. The cuisine lends itself to hybrids, such as spiced burgers or lamb keema tacos.

Japanese ‘dude food’ includes yakitori skewered chicken or deep-fried tofu in broth.

The Fourth Meal will also trend during the next year, as majority are starting to squeeze a small, fourth meal into their daily routine. The demand for high protein foods continues, with the arrival of the flexitarian diet creating a buzz around new plant-based proteins. Whether with pulses, shoots, grains, seeds, soy or even algae, everyone from tiny start-up companies to big brands is looking for new ways to add a protein punch. 

Click here to download the report.

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