The fast food chain confirmed the closure of its YouTube channel 'Channel Us', in lieu of other approaches to content creation.
McDonald’s UK Chief Marketing & Communications Officer, Alistair Macrow said: “Channel Us was a great way for us to test new approaches to our content creation. We had some fantastic contributors and some great content however through trialling different approaches, for example opening up our supply chain for collaborative content with upcoming YouTubers, we’ve seen there are better ways for us to reach our audiences. This is a developing platform and we are happy to test, learn and to be flexible in our approach, adapting when we need to."
“This summer’s Good Times campaign has seen us harness social and digital in new ways – from a Facebook Live streamed gig with Tinie Tempah to sending YouTubers Copa 90 and Theo Baker to UEFA Euro 2016 with some of their fans. As well as providing one-off ‘feel good’ moments in and out of our stores, the development of vlogging has given us a new way to be open and transparent about our business. Most recently we have taken YouTubers Eve Bennett and Jack Maynard in-store to show them and their audiences what it is really like to work for us. With over 1.5m organic views in the first fortnight, this tells us our strategy is working and we have some exciting new content to share throughout the rest of 2016 and into next year.”
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