Pizza Hut launches new website
Pizza Hut Restaurants has launched a new website designed and built by Amaze. This will support the new TV and display advertising campaign that has also been implemented to support the launch of their reimaged restaurants.
In addition to the reimaging of most of its restaurants, Pizza Hut Restaurants has turned to digital partner Amaze to digitise its new brand direction: Taste Freedom. The website is one of the first digital executions of the Pizza Hut Restaurants new look and feel, which consists of strong food photography coupled with a fresh tone of voice and bold neon colour.
Aimed at the millennials market, the new site responds to the increasing competition in the casual dining market with the objective of boosting brand image and driving commercial revenue.
The site showcases Pizza Hut Restaurants rich new brand with dynamism and movement. Amaze has replicated the neon text-centric design from offline to online, by creating bespoke visuals and working closely with developers to ensure the live text is search and SEO friendly.
Maintaining the brand’s reputation for being fun and playful, the site has an engaging tone of voice and quirky ways to promote discounts and promotions.The functionality allows for more personalised user pathways, further engaging customers and encouraging them to share.
The site is easy to navigate and also enables guests to select their local Hut, offering further personalisation and giving users more tailored information and Hut-specific offers.
Victoria Clarke, Head of Marketing for Pizza Hut Restaurants said: “We are delighted to announce the launch of our new website, which will help us to differentiate ourselves from our competitors.
“Developed with millennials in mind, the website has a striking new design and offers personalised experiences with instant rewards, which we know this audience particularly values. “It will play a key role in supporting our business needs as we progress with the brand’s refresh and supporting the integrated Taste Freedom campaign as a whole.”
Caroline Pankhurst, Business Director, at Amaze, said: “We are thrilled to be working once again with such an established and well regarded national brand. The team has concentrated on the valuable millennials in addition to making the digital family experience the best it can be.
“The result is an enhanced customer experience and more insight into consumer behaviours which, critically, will help Pizza Hut Restaurants inform future marketing decisions and support in its commercial growth plans too.”
Amaze has worked with the brand for the last three years, initially launching its last website back in 2013.
