TECHNOLOGY | Staff Reporter, UK

Yoyo launches artificial intelligence-led marketing platform

Yoyo Engage aims to "bring brick-and-mortar retailers into the digital age".

Yoyo Engage offers stores and retailers a glimpse into the buying habits of customers as well as a new channel to execute personalised, mobile-first campaigns.

Alain Flays, Co-Founder and CEO of Yoyo, said: “Yoyo Engage is a landmark moment for Yoyo and brick-and-mortar retailers within the UK. For the first time physical stores will be able to benefit from the customer understanding and behavioural insight normally reserved for online players."

“Our mission is to help all retailers and brands in the UK know their customers, engage them better and ultimately increase their lifetime value. Yoyo Engage is a big step forward in achieving these goals for our clients."

The new platform also marks a step into AI for Yoyo, with machine learning driving automated customer recommendations, frequency based rewards and a host of other engagement activities.

Falys said: “Machine learning and AI has long been a buzz-phrase, so it’s especially satisfying for us to realise it for our clients in a meaningful, business changing way.”

The platform is powered by basket and identity data generated during transactions through the Yoyo network. This data is analysed at an individual or segment level, allowing retailers to understand their customers spending habits and preferences, as well as track how these behaviours change when exposed to marketing run through both the Yoyo Engage mobile-marketing platform and more traditional channels.

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