The brand's bakeries have raised a 15,013 as part of the Sharing our Daily Bread initiative.
The initiative, which launched on 12th December 2016 and closed on 15th January 2017, seeks to help the less fortunate put food on the table throughout the winter by donating 50p from each loaf of bread sold (400g or larger) to reduce waste and hunger.
The Felix Project distributes London's surplus fresh food, which would otherwise go to waste, to feed the homeless, those living in poverty and families struggling to get by. PAUL currently donates unsold products to the charity, and aims to expand this partnership by inviting customers to support the Sharing our Daily Bread campaign.
CEO of PAUL UK Jean-Michel Orieux said: “I am thrilled with the progress we have made so far in working alongside the Felix project. Not only are we able to provide our leftover bread, but we are baking fresh on a daily basis, a Bread Pudding to further increase our contributions to those in need across London. It was wonderful to see how many of our customers embraced the additional Christmas campaign, helping us to raise such a significant sum. There is more work to be done, and we will continue our commitment to explore new avenues in helping the charity continue such worthwhile work. ”
Founder of The Felix Project, Justin Byam Shaw said: “We at Felix have learned that PAUL really leads the way in terms of its thoughtful, creative and compassionate response to the twin problems of food waste and food poverty.”
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