DESIGN | Staff Reporter, UK

Southern Fried Chicken’s New Look Unveiled

Chain has created a more contemporary feel with new colours and images.

A fresh new look for Southern Fried Chicken Quick Service Restaurants was previewed at the Franchise Expo Paris where the vibrant new style was unveiled.

The new design embraces brand heritage and includes ‘Arthur’, the company’s founder, but a more contemporary feel has been created with new colours and images of happy people enjoying SFC’s food.

The first store scheduled to open with the new look is in Belgium, followed by the UAE, where the newly appointed master franchise would be rolling out the new style restaurants from this month.

Commenting on the store style, UK-based President Chris Gibson says, “Southern Fried Chicken stores have always been characterised by quality. Our new scheme designs have been developed to create clean, spacious and comfortable restaurants, and will adaptable for all types of premises and existing architecture. Our theme is bright, modern and welcoming. We’re confident that franchise owners and customers alike will be impressed!”

The striking new restaurant environment was part of a strategic campaign to drive strong international growth for the brand. FFS Brands has secured five new master franchises in the last 12 months and negotiations are currently underway to open in new countries across the Middle East, Eastern Europe and Africa.

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