FAST CASUAL | Staff Reporter, UK

Camile Thai Kitchen to open 15 new locations this year, eyes tech-centric strategy

The brand expects to create 300 new jobs as a result.

Camile Thai Kitchen revealed its plans for 2021, which include the opening of 15 new locations across the UK and Ireland and the creation of over 300 full and part-time jobs.

Seven out of the 15 new locations across the UK and Ireland, will be in the UK, new locations including the Epsom, Twickenham and Streatham suburbs of London and Surrey.

80 of the jobs are set to be based in the UK and will be across several roles including retail, operations, property management, business development and sales, marketing, and culinary.

The chain is also planning to raise €10 million as part of its plans to progress with a “technology-centric” strategy. It claims to be the first in Europe to deliver its menu by drone earlier this year and has plans to automate its kitchen operations with robotics.

“Our suburban, delivery-focussed model has proven to be pandemic-proof in the last eleven months, not least in terms of revenue and sales. This has enabled us to not only push forward with our aggressive expansion plans, but also to prematurely move ahead with our main goal - our tech pivot,” said Brody Sweeney, founder of Camile Thai Kitchen.

“Our raison d’etre is delivering guilt-free, delicious takeaways - but for us, we see tech playing such an incremental role in terms of food preparation, but also UX and of course, delivery.”

2021 will also see Camile pushing its “franchise as a service” venture. Earlier this year, the chain began offering flexible franchise options for business owners with underused commercial kitchens in regional towns. The first of such premises recently opened in Sligo, Ireland and Camile aims to open five or six such outlets in the medium-term.

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