The investment is also expected to boost the brand’s retail arm.
Vegan pizzeria Purezza announced it raised £2.4 million in investment to continue its expansion plans and help grow the retail side of its business.
The funding round was completed by MVK Group, a holdings company in London. In addition, vegan investment firm Veg Capital has invested directly into the retail expansion for Purezza’s Mozzarella, which will see a brand new 8,000 square foot retail space operating in Brighton & Hove.
“Creating alternatives to dairy cheese is a hugely important element to helping shift society to plant-based diets. When the opportunity came up to invest in Purezza’s mozzarella and help launch into retail outlets, we were very excited to get involved,” added Veg Capital CEO Matthew Glover, who is also the founder of the Veganuary campaign.
"We are delighted to be working with the team at Veg Capital to bring Purezza to the retail space. This is an opportunity to enjoy the Purezza experience from home. Our plant-based mozzarella is designed to rival premium Italian buffalo mozzarella, giving the same quality and flavour that people expect from a classic food, but with modern and sustainable methods of production,” Tim Barclay, co-founder and co-owner of Purezza, said in a statement.
No details were given on where Purezza’s next restaurants will open. It recently opened outlets in Hove and Bristol last August and September, respectively.
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