FOOD SERVICES | Staff Reporter, UK

YO! widens partnership with Co-op to 160 stores

The move offers a snapshot into the chain’s growth into retail channels.

YO! announced it is expanding its partnership with Co-op to supply its food-to-go products in 160 stores nationwide, following a trial in January 2020.

The range will feature YO! To Go products including crispy salmon rolls, vegan sushi and chicken katsu bites.

YO! Had already expanded in the food-to-go market, offering pre-packaged sushi in 400 Sainsbury’s stores and 100 David Lloyd Leisure Centres. The group’s Taiko brand is also available in Waitrose.

In addition, the Japanese sushi group has 52 kiosks in Tesco stores and 30 kiosks under the Panku brand in Asda.

“Expanding our partnership with Co-op is another important milestone as we progress our multi-channel, multi brand strategy. Our mission is to increase the availability of high-quality, Japanese food across the UK and broadening our retail offer so that there are more ways consumers can try our food and products is a fundamental part of achieving this,” YO! managing director of retail David Hampton said in a statement.

The YO! To Go range will be available in 160 Co-op stores from 28 October, with an initial 20% discount running until 18 November.

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