FRANCHISING | Staff Reporter, UK

PizzaExpress to open first ever restaurant in motorway service station

The restaurant brand will make its first venture into the motorway service network via an exclusive partnership with Welcome Break. The partnership will see the first restaurant open in Oxford this September, with further sites planned.

PizzaExpress announced its first ever foray into the motorway service network, via a new partnership with leading motorway service operator Welcome Break.

The first restaurant opening will be at the operator’s Oxford M40 (Junction 8A) site this September, which will create 40 jobs for the area. It will mark the first PizzaExpress restaurant on a motorway service network.

The 100 seater restaurant will offer table service to both hotel guests and motorway service visitors, and will be open for 11 hours per day (11am – 10pm), 364 days a year. With the full menu on offer, guests can fully expect to enjoy the delicious food and top quality service that they have come to expect from the restaurant brand.

Richard Hodgson, CEO, PizzaExpress commented: “We are always keeping our fingers on the pulse of the ever-changing wants and needs of our customers; however, the challenge with entering the motorway service network has been to find a partner where we can ensure that the food and in-restaurant quality for which we are renowned is replicated. We are confident that Welcome Break is the perfect partner to help us make this transition.”

Welcome Break, CEO, Rod McKie, said: “I am very excited about this partnership with PizzaExpress, it further strengthens the extensive portfolio of leading brands and choice we offer our customers. I am confident they will welcome the addition of one of the UK’s most popular and much loved restaurant brands to Welcome Break."

"In recent years we have witnessed a growing trend with our customers, both business and leisure, to spend more time at our service stations and to be able to enjoy a dining experience comparable to that on the high street. I am delighted that PizzaExpress will be able to offer that experience to our customers. Our joint aim is to open many more Pizza Express restaurants across our motorway amenities.”

Pizza Express told QSR Media that there will be another outlet will open in Cobham at the end of the year, with potentially more to follow.

Photo credit: Pizza Express Facebook page

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