Eatphoria signs three licensing deals across UK locations
The agreements cover sites in Hackney, Didcot, and Hendon.
Eatphoria has signed brand licensing agreements with three restaurant operators, just months after launching its licensing proposition.
The agreements are with Buddi’s Food Flavours in Hackney, Delight Charcoal Grill in Didcot, and Atari-tei in Hendon.
Buddi’s Food Flavours and Delight Charcoal Grill will each introduce four Eatphoria brands: Wraps & Wings, Dim Dum, Mad About Doner, and Baskin Robbins.
Atari-tei will launch six brands: Wraps & Wings, Dim Dum, Mad About Doner, Eggsquisite, Holy Bagel, and Baskin Robbins.
Eatphoria said the deals follow dozens of enquiries from foodservice and hospitality operators since the licensing proposition was launched.
The licensing model allows operators to add brands from Eatphoria’s portfolio to their existing foodservice operations, using their current kitchens, equipment, and staff.
Its portfolio includes Wraps & Wings, Eggsquisite, Holy Bagel, Mad About Doner, Dim Dum, and Baskin Robbins.
The model is built around shared ingredients, equipment, and kitchen space, allowing operators to add brands across breakfast, lunch, dinner, and late evening.
Partners also receive access to Eatphoria’s menus, supply chain, digital assets, and training, alongside central support for operations, marketing, and supply chain.
The licensing agreements add another growth channel for Eatphoria, which operates across more than 35 UK locations.
The company said it plans to expand the licensing proposition further over the coming months, targeting contract caterers, universities, forecourts, hospitality, and stadium venues.
