FRANCHISING | Staff Reporter, UK

Indian street food group Wrapchic to kickstart “rapid” expansion in UK

The brand plans to expand to 22 sites this summer.

Indian street food group Wrapchic is set for an aggressive expansion this year, starting with its first two service station openings in Beaconsfield and Cobham this month.

“We’re seeing success on the high street because of the unique concept, low price point and great quality,” Wrapchic founder Mahesh Raikar said.

Operating as a franchise model, Mahesh founded Wrapchic in 2012, which has been showcasing modern Indian street food while having a focus on the portability of the product by allowing customers to choose their food base and toppings from a wide range of options.

“The food-to-go sector is growing fast, and in a packed market, we’re very happy to be bringing something a little special to the table, adding a point of difference. People are well-travelled, they’re savvy and they want to see global flavours as part of lunch offers in the UK. Service station hospitality is of course a part of that, and we can’t wait to start feeding thousands of hungry drivers.”

The 16-strong group plans to grow to 22 sites this summer, with subsequent openings in Walsall, Wolverhampton, Milton Keynes, Guildford and Derby. The group is then looking to open another 20 in 2019, and 30 by 2020 onwards.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.