FRANCHISING | Staff Reporter, UK

SOHO Coffee Co. celebrates opening of 39th store

SOHO Coffee Co opened at the O2 Centre on Finchley Road.

The store, which follows just four weeks after the outlet on Baker Street, is the second opening in London this year, and the fourth store in the Capital. It is also the first London store to carry the SOHO Kids Range, with perfectly-sized sandwiches, fruit & veggie pots and the famous SOHO gingerbread figures.

Penny Manuel, Managing Director, SOHO Coffee Co. commented, “Openings in London are a recent undertaking for the brand, but ones which are outperforming expectations and targets. We’re delighted with the positive responses from our customers to the design of the stores, our signature food-led coffee offering, and our in-store teams who are working hard to create the right atmosphere.”

The artisan coffee brand continues to eye expansion across London in 2017, with fitting already underway in yet-to-be-revealed new locations for the owner-managed chain. SOHO has eleven outlets opening this year, of which O2 Centre is the fourth. 

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