FRANCHISING | Staff Reporter, UK

Tiny Cloud Kitchens inks franchising deals for virtual brands

The group started operations on 2017.

Virtual restaurant brand operator Tiny Cloud Kitchens announced the addition of four more sites that will house their concepts as the UK continues to embrace off-premise channels.

Operating virtual brands out of dark kitchens and existing restaurants located in London since 2017, Tiny Cloud Kitchens was created by Tootoomoo founder Philip McGuinness comprises the following brands: Scratch Chicken (Asian chicken), Phikul (pan-Asian), Daddy’s Dim Sum, Burritochino (Asian burritos) and Sanka (South-Indian cuisine).

The group offers existing restaurants the opportunity to operate said brands as cloud kitchens by simply adding them into their kitchens or the back of house of catering establishments. They also boast a tech infrastructure that allows partners to manage all brands and delivery platforms from one dashboard and to optimise the sourcing of delivery drivers through an app.

“Our sites have seen an enormous rise in demand for delivery both through increased customer loyalty and from acquiring new customers as people have shifted how they are eating and who they turn to for their next meal,” founder Philip McGuinness said in a statement.

“All we have created and refined in our operation since we started is now available to existing restaurant operators that want to do it as a cloud kitchen or from an existing restaurant, hotel, pub or other hospitality venue. This model offers them an easier way to create more sales and profits, and because there is almost no investment, it is a risk-free proposition.”

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