The packaging will be rolled out globally over the next two years.
McDonald’s announced its new packaging designs for its food range.
Designs for the new packaging feature illustrations relating to each food item, displayed on boxes, wrappers and cups. Packaging for fries remains in its classic red and gold colourway.
The Filet-O-Fish sandwich box, for example, uses pared back blue waves, whilst the Big Mac box displays a cartoonish version of the sandwich and the Quarter Pounder with Cheese features “melting cheese drips”.
McDonald’s last updated its packaging in 2016. The new look will be rolled out worldwide within the next two years. By 2025, it pledged to make its packaging fully recyclable.
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