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MARKETING | Staff Reporter, UK

Burger King parent picks Pablo to lead Tim Horton's UK launch

Pablo was chosen by Tim Hortons to help the restaurant break into the UK.

Restaurants Brands International, which owns Tim Hortons, appointed Pablo to its UK and Ireland advertising account, following efforts to strengthen its management team for the planned UK launch.

Neil Littler, chief marketing officer for Tim Hortons UK and Ireland, will run the process after joining in January from Marks and Spencer, where he was brand and marketing manager for food for three years. Joining Littler would be Kevin Hydes, marketing veteran of Whitbread, who will join Tim Hortons later this year.

Photo credit: Tim Hortons Facebook page

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