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MARKETING | Staff Reporter, UK
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McDonald's promotion tagged by a Labour MP as ‘grotesque'

Tom Watson has written to McDonald’s UK chief executive, calling for the Monopoly promotion to be discontinued.

City A.M. reports that a McDonald’s promotion has been criticised by a Labour MP as a “danger to public health” for encouraging customers to buy more fast food to try to win prizes.

Labour’s deputy leader Tom Watson labeled the Monopoly promotion at McDonald’s a “grotesque marketing strategy” and said it was “appalling” in the context of Britain’s high rates of child obesity.

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