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MARKETING | Staff Reporter, UK

Subway to exhibit at the National Convenience Show

The brand will be joining the line-up of exhibitors at the National Convenience Show (NCS), held at Birmingham’s NEC from 24-26 April 2017.

Subway recently celebrated a key development milestone by opening its 750th store in a non-traditional location in the UK and Ireland at an East of England Co-op store in Norwich. The NCS offers the brand the opportunity to continue to drive its expansion in the convenience store sector.

Non-traditional stores are located in off-high street sites, such as petrol forecourts, convenience stores, hospitals, transport hubs, universities and colleges. Development in off-high street locations continues to be a key area of development for the Subway brand, with many retail partnerships with high profile operators including Blakemore Retail, Applegreen and Euro Garages, as well as many independent retailers.

Providing expert advice and information from the Subway will be a team of Development Agents and franchisees. Members of the team will also be attending the ACS Summit on 25 April, further highlighting the brand’s commitment to the convenience retail sector.

Peter Dowding, Country Director for Subway UK and Ireland, commented: “The NCS provides the perfect platform to showcase the partnership opportunities available with the Subway brand. As the UK and Ireland’s largest specialist sandwich provider, it is vital for the Subway brand to lead the way in the convenience retail sector. When discussing opportunities with potential franchisees, the Subway brand highlights the benefits that the addition of a Subwayfranchise into a convenience store can bring; for example, increased footfall and excellent business growth opportunities.”

With more than 2,400 stores open across the UK and Ireland and over 44,000 stores in over 110 countries, the Subway brand is the world’s largest sandwich franchise. Worldwide, all Subway stores are individually owned and operated by franchisees.

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