Creams Café takes delivery direct with new ordering platform

Creams Direct is available nationally through the Creams app.

Creams Café has launched Creams Direct, a direct-to-consumer ordering platform available through its app, as its Sweet Rewards loyalty programme surpasses 45,000 members three months after launch.

The platform allows customers to order delivery directly from Creams whilst earning Crave Coins on eligible purchases and redeeming rewards across both delivery and dine-in occasions.

Creams Direct also gives members access to exclusive offers and promotions through the app, bringing ordering and loyalty features into one platform.

For franchise partners, direct ordering is intended to provide better margins whilst helping Creams build its first-party customer database.

Creams Direct is available nationally through the Creams app, alongside Sweet Rewards benefits and member-only offers.