MARKETING | Staff Reporter, UK

Find out what companies did for April Fool's this year

April Fool's has come and gone. Wonder what pranks the big names in the quick service industry hatched this year?

Coca-Cola floats a brand new variant – helium-carbonated Coca-Cola

Coca-Cola launched a brand new variant: Coca-Cola Helium. The company introduced a twist to the Coca-Cola Classic, by carbonating it with a small shot of helium. The new recipe keeps the same fizz and great taste but when consumed, the drinker’s voice takes on a whole new pitch.

Kate Miller, Marketing Manager for Coca-Cola Great Britain said: “We’re delighted to be launching Coca-Cola Helium this year – it really inflates our range of drinks and lifts our fans spirits. Popularity of Coca-Cola continues to balloon and this new variant is set to be a flyaway success.”

Subway introduces SUBzero ice cream range

The healthy food chain unveiled a new Sub flavoured ice cream range, and gave free samples on the streets of London for the weekend.

Click here to watch the video.

Burger King unveils Whopper Toothpaste

Burger King and agency Buzzman teamed up with experts to reproduce the flavour of the Whopper and combine it with active ingredients for optimal teeth and gum hygiene.

Domino’s reinvents the traditional letterbox to keep home deliveries fresh for longer

Domino’s has announced a world first in ‘door-livery’ innovation – a new supersized ‘Heatwave Letterbox’ that keeps orders fresh and piping hot for up to 12 hours. The ‘Door-mino’s’ invention is a must for anyone who wants pizza waiting for them when they get home from a long day or night out – or for those who just don’t like answering the door.

Krispy Kreme changes its name to 'Krispy Cream'

To avoid further confusion amongst British fans as to whether the name is pronounced Krispy ‘Cream’ or Krispy ‘Crème,’ the brand is renaming itself to 'Krispy Cream'. According to the doughnut chain, since 2015, there have been over 30,000 independent tagged posts on social media spelling Krispy Kreme incorrectly. Therefore, the brand has taken the decision to set the record straight once and for all and re-brand in the UK as Krispy Cream.

Watch the announcement video here.

Pizza Hut Restaurants launch dodecagon pizza to celebrate arrival of new 12-sided £1 coin

Pizza Hut Restaurants introduced a twelve-sided pizza in Huts nationwide, to honour the new pound coin release. The move follows an influx of requests from millennials eager to enjoy PHR’s famed pizzas in a more modern form.

Suzi La Beouf, Head of Vibes at Pizza Hut Restaurants, said: “Initially we were hesitant, how would we shape the dough so precisely? What would the backlash be if we accidently made a thirteenth side? Despite our reservations, we managed to devise the perfect method.

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