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MARKETING | Staff Reporter, Europe
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KFC debuts clean-shaven Colonel Sanders for ‘Movember'

The chain is encouraging customers to support their charities of choice for the event.

KFC in France has shown its support for the annual Movember movement by shaving off Colonel Sanders' iconic moustache.

Done in collaboration with creative agency Sid Lee Paris, the fast food chain replaced its famous logo with a shaved one on all its media for a day, inviting KFC fans to be part of the Movember initiative.

Movember is a moustache-growing charity event that raises funds and awareness for men’s health, including prostate and testicular cancers.

According to the Movember Foundation’s website, the initiative has funded more than 1,200 men's health projects worldwide in 15 years. It predicted that by 2030, Movember will reduce the number of men dying prematurely by 25%.

Photo credit: Sid Lee Paris

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