McDonald’s launches Build-A-Bear Happy Meal collection

The collection features 12 furry friend bag clips.

McDonald’s UK is launching a new Happy Meal collection featuring Build-A-Bear Workshop bag clips from 22 September.

The collection includes 12 different furry friend heads that can be clipped onto bags or keys.

Children can personalise the clips with stickers, whilst four designs feature Halloween-inspired themes.

Alongside the bag clips, McDonald’s will offer a Build-A-Bear Workshop licensed book, The Big Talent Show, as part of the Happy Meal range.

The campaign will also include Build-A-Bear character visits at selected McDonald’s restaurants throughout the promotion.

A digital dress-up game will allow children to virtually style their chosen bear.

Customers who spend £25 at Build-A-Bear will also receive a £5-off voucher for UK Happy Meals.